We all remember it. The indie style, DIY, choreographed dance music video.
On first look, it’s ridiculous, idiotic, and cheap. But when you step back and really take it in for all it’s worth. It’s absolute genius. People in an out-of-the-ordinary setting, getting their groove on, looking like crazy fools; everyone around them is wondering what the hell is going on. But really it’s just people having fun together, enjoying the music, without a care of what other people are thinking. If they want to join in the fun and smile, good for them, if not, hey, they can just leave. The ridiculous “B-boy” dancing of Fatboy Slim’s “Praise You” video is a classic in this category. Just look at them, dancing fools in front of a movie theater. They are even threatened to leave by the theater workers and everyone in the audience definitely wasn’t into it, but yet it came off looking like people just willing to put themselves on the line to have a great time.
There are many videos in this category from those like “Praise You” that are low budget, with not so creative or great choreography, but still fun:
To those that are more organized, but still have that laugh-out-loud element:
To the full-on “we-took-time-to-make-this-look-good”:
In each video the result is a dance routine that looks fun and like something you could jump up and do with your friends, or something you could see someone you know doing. And that’s what makes these videos genius…they don’t have to make some huge statement to attract a viewer. The only gimmick is, hmm let’s make a cheap video of people dancing and having a good time. It’s simple, it’s real, and it’s a great way to get people enjoying the music, by watching other people enjoying the music. If someone were to take a day to choreograph a dance and show up on a random spot and day on Kirkwood to perform it, I’d totally join in, and it would probably be one of the best days of my life.
And for the big finale: