Thanks to an online Battle of the Bands contest sponsored by backpack all-stars Jansport, local indie rock act hotfox will be performing at this year’s South By Southwest (SXSW) Music Festival in Austin, TX. Hotfox is the grand prize winner of the fourth annual online competition, powered by the online gig-finding tool Sonicbids, and will perform at the Sonicbids Official SXSW Party on March 16 at Maggie Mae’s. In addition to the performance, the band members will be set up with a three-day/two-night stay in Austin and quality travel luggage courtesy of Jansport. Over 800 bands participated in the competition.
This is a sweet opportunity for a band that really made waves in the Bloomington and Indianapolis music scenes last year. 2011 saw the band receiving attention from big names, including My Old Kentucky Blog owner/blogger “Dodge” Lile, who signed the band to his emerging label Roaring Colonel Records at the start of the summer. Hotfox’s debut album You, Me, and the Monster, which was previously self-released via bandcamp, was re-released by the label in July.
This is not the first time that the folks at Jansport have taken notice of Bloomington bands. The company began releasing its Unzipped music compilations back in 2010; Unzipped, Vol. 1 featured notable local acts such as Prizzy Prizzy Please, husband&wife, and The Broderick. The latest installation, UnzippedVol. 2, includes also includes The Broderick in addition to Mike Adams At His Honest Weight.
If you are planning on attending SXSW this year, be sure to make time in your schedule to show your support for this great Bloomington band!